What impact can local radio have on your business?
• Radio is targeted to your market
• Radio works more effectively than other media because it is repetitive
• You can measure ad effectiveness
• Radio is slightly less expensive than print media and much less expensive than TV
• Replacing one of two newspaper exposures with two radio ads almost triples unaided brand recall
Did you know?
• AM1450 The Source reaches an audience from Gettysburg to Brunswick and Hagerstown to Mt. Airy
• 1,250,000 in the potential listening audience
• 93.7% population listens to radio each week
• Average listener spends 19.5 hours per week listening to radio
• 39% are at home
• 37% are in their car
• 23% are at work
• Radio advertising is the “everywhere” medium.
What does this mean to you?
• The people who buy your product or use your service listen to radio
• You can reach the right people at the right time with the right message at the right cost
• Reaching 80% of all professionals and managers
• We will produce your radio advertising at no charge